This study digs into that gap: how understanding (or the lack of it) shapes every outcome that matters: lead quality, client fit, retention, and trust.

We’re comparing perspectives from both sides of the partnership to see what actually drives long-term success.

By taking part, you’ll:

Benchmark your approach against other peers and buyers

Get early access to data showing what truly moves the needle

Help define a clearer, more evidence-based standard for how agencies and clients build lasting partnerships

Once you complete the survey, you’ll get a live snapshot of the preliminary data.

All responses remain anonymous and contribute to the public insights report published by Own The Narrative.